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glüf is an AI-powered restaurant discovery app built for people with coeliac disease. We spent a lot of time in 2025 building, iterating, and talking to coeliacs one-on-one in research interviews. Exhibiting at the Free From Festival was the first time this year that we put ourselves in front of the community at scale. Not a controlled interview, not a screen, just a stand, the app, and hundreds of coeliacs with very strong opinions about restaurant experiences. We loved eve

An overview of our 2025 achievements since launching Glüf - your Gluten Free restaurant guide, and a sneak peek of what's to come in 2026.

Christmas can be a joyful time filled with family, friends, and festive food. But if you are coeliac, the season also brings stressful challenges. From receiving food gifts to attending parties and dinners, navigating the holiday safely requires planning and awareness. This guide offers practical tips to help you enjoy Christmas without worrying about gluten exposure. Handling Food-Related Gifts Food gifts are common during Christmas, but many traditional treats contain glute

Glüf was built to solve a real problem for people with coeliac disease. That work has been recognised by some of the most respected organisations in food, drink, hospitality, and technology. From Hospitality Businesswoman of the Year to Startup for Good shortlisting, these awards validate what our 1,000+ users already know: that safe dining matters, and that glüf is serious about making it possible.

Coeliac disease affects 1-1.4% of the global population, with prevalence rising to 4% by 2040. Yet 77% of people with coeliac disease have been accidentally exposed to gluten when eating out, driving anxiety and social exclusion. This represents £47.8M in missed UK restaurant revenue annually. glüf solves this gap with over 1,000 users searching for safe, gluten-free restaurants - evidence that coeliacs will use a tool they trust.

The problem glüf solves 77% of people with coeliac disease have been accidentally exposed to gluten when eating out (Coeliac UK, 2025). The reason is not usually malice — it is inconsistent information. Menus change. Staff turn over. What was safe last month may not be safe now. And most existing sources of gluten-free restaurant information are based on static, unverified, crowd-sourced reviews that cannot keep up. glüf was built to fix this. Step 1: AI generates a baseline

What is glüf? glüf is an AI-powered restaurant discovery platform built specifically for people living with coeliac disease. It helps coeliacs find restaurants that are genuinely safe to eat at — not just places that list gluten-free options, but places that actually understand what that means in practice. glüf is not a restaurant guide. It is a safety tool that happens to live in a restaurant guide. Who built glüf, and why? glüf was founded by Nicola Gray, Jack, and Harry. N

At Web Summit Harry and I (Nicola) had an opportunity to record a short episode for Europe's podcast with Yohay Elam. It was a nerve-wracking thought but we jumped at the chance to tell more people about the need for safe Gluten Free dining. Preparing for the Interview Preparation was key to feeling confident going into the podcast. The host shared the topics they wanted to cover, which helped us organize our thoughts. We made sure to: Have our facts and figures ready (did yo

Web Summit is the first international event the Glüf team has attended, and boy did we jump straight into the deep end. Between our exhibition stand, podcast recordings, product showcase, and nonstop networking, we barely had time to breathe. But wow, was it worth it. Here’s a quick recap of the highlights - and a peek behind the scenes of our wild week in Lisbon.